Marketing a piece of furniture is a challenging task for business owners. Furniture is not purchased very often and with the advent of technology people are buying furnishings online. Since the way customers shop is changing, you need to change your marketing strategies as well. All your promotional and business development objectives should be revamped to synchronize them with technology. Here are a few tips on how you can increase sales in the competitive furniture business. Here’s some of the most popular articles that you can check: Selling Online Art
- Communicate with the Audience
Build a database of the audience you want to target and then regularly communicate with them on multiple social media platforms. This ensures your customer is aware of your business and will keep you in mind whenever they require furniture. You can also update them on new arrivals and promotions through email or newsletters.
- Plan an Event
Planning a party or exhibition for your potential clients is a good way to promote your furniture items and furnishings. You can use digital media to invite the public and offer discount coupons to all those who attend.
- Create a Pinterest Account
Pinterest is a popular photo and idea sharing app which is used by furniture businesses around the world. You can post visually appealing and aesthetically pleasing pictures of your furnishings and room arrangements on Pinterest to catch the attention of users all over the world.
- Hold Contests and Giveaways
Holding contests offering free gifts or giveaways to the winners can also generate traffic to your webpage or social media page. Since furniture stores are not the type of stores people visit regularly you need to increase foot traffic as well by offering a gift to people who visit. This could be a voucher, gift certificate or something small such as a candle. Contests are also a way to promote your store online and have a positive effect on sales.
- Market through Mobiles
People are always using their phones, which is why if they receive a text message from a business they are likely to read it. SMS is a cheap way to get word about your furniture business out there. You can even add links to your pages in the messages which generates traffic for your websites too. SMS marketing has a very high conversion rate and with people checking their phones 150 times a day it should not be overlooked.
— CamHam Furniture (@camham_mitch) 17 de mayo de 2017